Top of funnel
The first step in any marketing strategy is to get your practice’s name and brand in front of people’s eyes. Their first impression matters, but so does repeating impressions over the course of their research, making you more memorable than the competition. Here’s how we help you inform, engage, and reach new patients.
42% of people will leave a website if it doesn’t function well.
Your website is the hub of your marketing efforts and a key part of your growth strategy. When it looks or functions badly, people notice, and it hurts your reputation and first impressions.
On average, we recommend updating or re-designing your website every 3-5 years to make sure you don’t get caught with outdated design trends or low-performance code. Our team can help enhance or create a brand-new site according to your unique needs.
Optimizing your website involves making it easy for potential patients to read and navigate as well as making it easy to “read” for the bots that crawl your site and index it with search engines like Google.
Because of this, our team has learned to balance and optimize for both types of visitors to the page: easy-to-read, informative content, with structured data for web crawlers. The longer an optimized page is online, the better chance it will rank highly in searches in your area.
A holistic approach to digital marketing isn’t complete without at least some paid advertising. This is a way to reach completely new audiences and gain new first impressions that can raise your site’s authority.
Our team has the tools and capacity to expand your ad reach beyond what you may already know, from Google search ads to YouTube pre-rolls to even audio ads during podcasts.
Middle of funnel
Nurturing the people who make first contact with your website or social media presence is one of the most critical jobs we have as marketers. Failing to follow up on a lead accounts for dozens or hundreds of missed opportunities, so making sure every lead is accounted for as quickly as possible is essential to growing your cosmetic surgery practice. Here’s how we help practices like yours get organized and automated so you never miss another lead.
92% of people are more likely to make a purchase after reading a positive review.
From a patient’s perspective, a major part of choosing a cosmetic surgeon comes from their reputation, both by word of mouth and what they find online. This makes review management important to building trust with new patients while following up with former patients who may be dissatisfied or misconstruing their experiences online.
Take the thought out of following up with leads with the power of automation. Create emails and text messages that will automatically respond to people who contact your office and leave their information so your team doesn’t have to worry about things falling through the cracks, especially after-hours.
DLM’s CRM integrates with all our other tools, providing your team a central location to log in and respond to leads, whether from the web contact form, phone call, or text message response. People feel respected and affirmed when they hear back from you quickly, increasing the likelihood they come in for an appointment.
Bottom of funnel
No matter how much you spend on your marketing efforts, if they don’t bring people into your office, you can’t grow at scale. This is why it’s critical to have robust analytics tied to all your efforts, from advertising to content creation, so you know what dollars are working and you can focus on them.
With our tools and integrations, we solicit quantitative and qualitative data from real patients to tell you exactly where your marketing is being effective at driving revenue.
Our CRM is able to integrate to many of the nation’s top EMR tools, ensuring you see how leads become patients and just how profitable certain marketing channels are. These real-time reports are available within our portal and can tell you how you’re growing year over year.
Follow up with your patients to gain valuable insights and to gain positive reviews and testimonies for continued marketing value. We set up drip campaigns so you can catch patients at the right time after a treatment to hear how they enjoyed your services. With the review process being automated through DLM Review, you don’t even have to worry about keeping your review page up-to-date, simply responding to unfavorable claims with your own internal process.
We implemented a new website design and fresh content. Scalable SEO strategy leveraging Insight for keyword research and content organization. We analyzed baseline marketing ROI to understand opportunities. Set up drip campaigns and train staff on proper lead management utilizing CRM.
Our clients reflect who we are. Get to know our marketing team and the work we do by reading case studies from our current (and growing) clients.
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Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.