Top of funnel
To attract people to your site, they need to be able to find it easily when searching and quickly trust your website to deliver the information they’re looking for with the authority you provide as a medical professional. Your website and overall web presence can help increase awareness of your practice when it’s well-designed and optimized.
Having an out of date website is an instant turn-off for most people searching for dermatology services. We recommend updating or creating a new website every 3 to 5 years, or whenever your brand changes, to keep it consistent with the current expectations of performance and design.
Our web developers and designers create beautiful, functional, and responsive web pages for dermatology practices to help people find the treatments they need for their concerns or goals.
53% of all website traffic comes from organic search.
Together, organic Google searches and paid advertisements account for over 70% of traffic to websites. This means it’s essential that your page ranks as highly as possible for valuable search terms in your area to ensure people have the opportunity to click on your site to learn more or to schedule a consultation.
Search engine optimization is an art and a science to increase your website’s ranking through quality content and technically optimized web development.
54% of people prefer to watch a video over emails and social media posts.
A quickly scalable way to put your practice’s name in front of new people is with paid advertising on platforms like Google, YouTube, and Facebook, with targeted demographics and search terms to keep your ROI high. With our paid ads specialists, we’ll constantly monitor and adapt your dermatology marketing strategy to test new opportunities and discover those that are performing the best.
Part of optimized content is making valuable content to real people. Increasingly, this means including video marketing as a key strategy toward content creation. Describing the results or the process of a procedure isn’t the same as seeing your dermatologist perform it and reveal the before-and-after.
Our video marketing team can help you strategize and standardize your video processes to make professional and engaging video that is proven to drive leads to your practice.
Middle of funnel
Once people have found your site, it’s important to keep track of what they do next. Failing to follow up can lead to dropped opportunities for people who take their business elsewhere. Our middle of funnel services and tools are specifically designed to help dermatology practices nurture leads in a personalized way while saving time with automated processes.
Say goodbye to endless spreadsheets with a centralized CRM. DLM’s CRM tool links phone records, contact form submissions, and emails to every record so you always know exactly what you have and haven’t done for leads. With sorting functions and powerful filters, lead management has never been easier. Plus, anyone with a username can log in from anywhere at any time to track or make changes to leads, increasing accessibility while ensuring accuracy of lead information.
59% of people say marketing emails have influenced their purchase behavior.
These days, emails can be personalized without being manually sent by a person in your office. Our automated text message and email responses to new contact forms and phone calls can take the labor out of the lead nurturing process while people interested in your practice still feel taken care of.
92% of people are more likely to make a purchase after reading a positive review.
Online reviews amount to powerful recommendations or warnings that people take as seriously these days as referrals from friends or family members. This means it’s more important than ever to keep your online reputation as prestigious as possible, which is where DLM Review can help. Our tool automatically gathers reviews for your practice in real time across multiple platforms to display them seamlessly on your site.
We also have reputation management services to respond to and eliminate negative reviews according to your internal processes, to protect your reputation and encourage new appointments.
Bottom of funnel
You can’t know for sure what marketing efforts are truly worth it if you don’t know where the money from patient appointments came from. With DLM’s ROI reporting tools, you can track every dollar automatically to make data-driven marketing decisions to grow your practice efficiently.
Our CRM and complete set of marketing tools integrate with the most popular EMR systems to allow you to track patients from first contact all the way through the funnel to their final payment. Whether for medical or cosmetic procedures, this gives you unprecedented insight into which marketing channels are attracting paying customers so you can double down on those efforts.
In helping to grow your reputation, we can establish regular follow-up emails soliciting reviews from patients to understand qualitative and quantitative data about their experience, furthering the insight gained from dollars and lead information. Email marketing continues to be a cornerstone of a robust marketing strategy for dermatologists, and many people even expect to see some kind of follow-up from practices like yours. That’s where our automated emails can help automatically publish positive reviews and continue marketing to patients who may be interested in your services in the future.
Our clients reflect who we are. Get to know our marketing team and the work we do by reading case studies from our current (and growing) clients.
We implemented a new website design and fresh content. Scalable SEO strategy leveraging Insight for keyword research and content organization. We analyzed baseline marketing ROI to understand opportunities. Set up drip campaigns and train staff on proper lead management utilizing CRM.
1 / Total
RESOURCES AT YOUR FINGERTIPS
All to help your practice grow.
Our people are our strength, and we want to share the strength of their knowledge with you. We hope you find our resources valuable as you continue navigating the complex and ever-changing landscape of the medical industry. Find blogs and ebooks on current and future trends, best practices for digital marketing, and much more.
Having a healthcare marketing strategy is a must when it comes to bringing in new patients. And having a healthcare marketing agency is essential…Read More