Artificial Intelligence & Marketing – The Limelight Podcast: S03E04

Artificial Intelligence & Marketing

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer delve into the transformative impact of AI in marketing. They start with a fun "Lemon & Lime" segment before defining AI and discussing its evolution and significance in modern marketing. The episode explores practical applications of AI, including SEO tools, predictive analytics, programmatic advertising, and enhancing customer experiences with personalization and chatbots. They also address ethical considerations, challenges in AI adoption, and future trends, offering valuable insights and strategies for businesses to stay ahead in the AI-driven marketing landscape.