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Review Management – The Limelight Podcast: S03E07
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer delve into the critical topic of review management, starting with a "Lemon & Lime" segment discussing celebrity cancellations and their impact on brands. They explore the importance of online reviews, how they influence consumer perception, and their significant role in SEO and local search rankings. The episode provides practical strategies for monitoring and responding to reviews, turning negative feedback into opportunities, and leveraging platforms like Google My Business, Yelp, and Facebook to enhance business reputation and success. Tune in for essential tips on managing your online reputation effectively.
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Brand Persona 101- The Limelight Podcast: S03E06
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer explore the essentials of building a compelling online persona for your brand. They discuss the importance if personal branding, finding your unique voice, and maintaining consistency and authenticity. The episode delves into storytelling techniques, the impact of visual identity, and effective content creation. Additionally, they offer insights on engaging and growing your audience on social media, managing your online reputation, and staying ahead with future trends in personal branding. Tune in to learn how to craft a memorable and impactful brand persona.
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Leadership with CFO Andrew Cromer – The Limelight Podcast: S03E05
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer introduce Andrew Cromer and discuss the intersection of literature, leadership, and marketing. They explore how reading broadens perspectives, enhances critical thinking, and improves communication skills, all crucial traits for effective leaders and marketers. Cromer shares his insights on building an effective marketing agency team, emphasizing vision, strategy, innovation, and strong client relationships. The episode also delves into nurturing talent, maintaining motivation, and overcoming common challenges in the industry, offering valuable lessons and strategies for aspiring leaders.
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Artificial Intelligence & Marketing – The Limelight Podcast: S03E04
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer delve into the transformative impact of AI in marketing. They start with a fun "Lemon & Lime" segment before defining AI and discussing its evolution and significance in modern marketing. The episode explores practical applications of AI, including SEO tools, predictive analytics, programmatic advertising, and enhancing customer experiences with personalization and chatbots. They also address ethical considerations, challenges in AI adoption, and future trends, offering valuable insights and strategies for businesses to stay ahead in the AI-driven marketing landscape.
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Building Community – The Limelight Podcast: S03E03
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer discuss the importance of building communities in the digital age. They explore how online communities foster a sense of belonging, mutual support, and enhance user engagement. The episode covers strategies for creating and moderating online forums, leveraging social media groups, and building dedicated community platforms. Chandler and Lauren also share insights on encouraging member interaction and the benefits of professional groups for marketers and creatives. Tune in to learn how to effectively build and nurture online communities for your brand.
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