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Optimize The Secret Sauce to Higher Rankings – with Jeff G.
During this episode of the Limelight Podcast, marketing specialist Julia Backus and SEO content specialist Jeff Grogan dive into content optimization. SEO and high search rankings all start with E.A.T: expertise, authority, and trustworthiness. Jeff discusses a few ways that he boosts our clients' SEO scores for higher ranking. Editing or adding headers, page titles, body content, and FAQ questions can all help boost search rankings.
The "secret sauce" of SEO is that it requires a balance of user experience (readability) and functionality (how the page ranks in Google). Another key consideration is patience. As Jeff says, boosting search rankings is a marathon, not a sprint, so it can take some time to see the impact of your optimization.
Heatmapping & Scrollmapping Web Pages – with Tyler R.
In this episode, Tyler Rix, DLM's Creative Director, discusses heatmapping and scrollmapping, two important metrics worth tracking on your site. Learn more about your users' mobile browsing habits, what makes them stop or interact with different parts of a webpage, and how you can use this data to guide your website design.
View Podcast Season 2
PR Services with Julia B.
In this episode, public relations expert Julia Backus discusses public relations and what constitutes newsworthiness for medical practices. Learn more about how PR is different from traditional advertising, how SEO plays a role, and how you can use PR to boost awareness in your local area.
View Podcast Season 2
Meta Ads and Retargeting – with Lauren B.
In this episode of the Limelight Podcast, marketing specialist Lauren Brewer discusses the importance of choosing your audience when designing a Facebook or meta ad. There are two types of audiences to consider. Targeted audiences are targeted for specific traits like age, gender, location, etc. to get a new audience to know your brand. Remarketing is getting the attention of people who already know your brand in the hopes of getting them to convert this time. When trying to get conversions, look at previous analytics and consider what visuals will appeal to specific audiences. For example, if you want conversions from customers or clients aged 60+, use photos of people within that age range in your ads.
View Podcast Season 2
Influencer Marketing – Julia B.
In this episode, Marketing Specialist Julia Backus discusses influencer marketing, a new and increasingly popular tool for medical practices to grow their reputation using one of the most powerful forms of marketing - word of mouth. Learn more about what influencer marketing is, what it can do, and how to find the right influencer for your brand.
View Podcast Season 2
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