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Expertise, Authority & Trust for Higher Rankings | Ryan Rogers
In this podcast episode, our SEO strategists Jeff Grogan and Ryan Rogers discuss thought leadership, how to build trust, and how to measure that trust. In regards to online content, trust is the authority that page has based on the quality of cited sources, relevant linking, and other factors. This trust is measured in three factors: on-page, off-page, and local SEO (search engine optimization).
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New Season – New Host | Welcome Julia
Welcome back to season 2 of The Limelight Podcast. This season we have a lot of new additions we’re excited to share with you all. Not only are we introducing new segments, but we’re also building around key subject categories, which you’ll start to get more familiar with.
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Leverage EMR Data To Better Understand Your Marketing Efforts
You should always be aware of what marketing efforts your practice is spending time and money on are actually working. This goes beyond website hits and page views, instead tracking real dollars that are coming into your practice from digital or print advertising or even word of mouth. Integrating your EMR with your marketing software is the first place to start getting better data to make better marketing decisions.
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Prevent Patient Attrition by Avoiding These 4 Patient Experience Mistakes
You can't grow your practice if every new patient you bring in is followed by one less patient showing up for an appointment. Learn four common ways medical practices might be failing to deliver an exceptional patient experience to help reduce the number of cancellations or no-shows that are hindering your growth.
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5 Reasons Why You Need to Start Using Call Tracking Phone Numbers
Enhance both your patients' experience and your understanding of your marketing efforts with call tracking software that works for you. Keep your area code and expand your advertising channels to make data-driven decisions that help your practice grow.
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