There is a lot of controversy as to whether or not mini websites will help the online presence of your medical practice. A mini site is a smaller version of your main website which focuses on a specific product or service. When used correctly, mini sites can have a huge impact on your bottom line, bringing in more new patients and revenue for your practice. However, if done incorrectly, it could be as profitable as throwing money into a fire (there are cheaper ways to stay warm this winter).
What Makes A Good Mini Site?
A great mini site should be built with the visitor in mind. It should target a specific product or service, giving its visitors the information they are seeking. If you want to get the most out of your medical mini site, it should include the following:
- Give value to its visitors.
- Focus on a specific service or procedure.
- Go into extensive detail about the service or procedure it is built for.
- Answer common questions patient may have
- Include before and after pictures of that procedure only
- Incorporate the overall brand of your medical practice
By doing this, you will have built a mini site that delivers value to potential patients and answers possible questions they may have had. This helps convert more of these visitors to actual patients who come into your practice.
What are the Benefits of Mini Websites?
There are many benefits mini sites can have on your medical practice. Here are three of the main benefits:
1. More Exposure
By targeting specific services or procedures, mini sites rank really well in search engines like Google, Yahoo and Bing. They bring highly targeted patients to your medical practice who are seeking the services the mini website was built for. This helps get your practice more exposure, by having multiple online platforms that showcase your brand.
2. Higher Conversions
Mini websites maximize the visitors experience giving them the necessary information they are seeking. This prevents the visitor from getting lost in a website covering a broad range of services in little detail. Instead, they get detailed information that answers their questions and addresses the concerns they may have for visiting the website. This results in more patients taking action to book the consultation or surgery and has an immediate effect on your bottom line.
3. Better Rankings
Mini sites do a lot more than just generate more visitors to your medical practice. One of the greatest benefits is the effect it has in search engines when linking back to your main website (or any other site). Mini sites have the power to push your main website higher up the search engines, helping it rank on the first page for multiple keywords you are targetting.
Online Real Estate You Control
Mini Websites are a cost effective way to get more exposure to your medical practice. Mini sites cost a fraction of what a normal website would cost. They are online real estate that you control and if set up correctly, can deliver substantial traffic exposure to the practice for the services it was intended for.
If you would like to learn more about mini website creation to see how it can impact your practice contact us today.