If you haven’t updated your website in years, it’s probably time to make some changes. A modern, SEO-friendly website is key to attracting new customers or patients and making sure people can find you in a Google search.
With this in mind, the process of redesigning your website can seem intimidating or complicated. That’s why we’re breaking it down into five basic steps so you know what to expect.
Step One: Choose Your Redesign Team
If you want to set yourself up for success, you need to assemble the right team. When you work with Digital Limelight Media, we choose the designer, content writer, marketing specialist, and developers that are best suited to your project from our team of experts. Internally, you should also identify stakeholders in the project and clearly define their roles. Throughout the process, make sure that these people stay informed when they need to be and are aware of the milestones that matter to their roles. It’s important to have multiple eyes on different stages of your project to ensure the best outcomes and catch mistakes, but too many opinions can over-complicate the process. Before you begin, clearly outline each person’s roles. Your marketing specialist can help organize meetings and share updates and materials accordingly.
Step Two: Audit Your Current Website
Before you begin redesigning, you should audit the materials you already have and determine what needs to change, what needs to be edited, and what’s missing. This helps you prepare for the project, understanding how extensive the redesign will be, and allow you to budget time and money accordingly. There are several steps that you should take to audit your site.
First, a technical audit should be performed. This is important to check your site’s performance and scan for any missed opportunities in your SEO strategy. We’ll check for things like common issues in written content or slow load times, which can negatively affect your SEO.
You will also need to perform a design audit. This checks for problems like inconsistent branding, usability issues, accessibility oversights, or difficulty making routine updates.
Step Three: Get Inspired for Your Redesign
Your website should reflect the personality and mission of your business. If you’re not sure where to start, check out other sites to get inspired and see the full range of possibilities. Take a look at DLM’s portfolio for some ideas. Take note of what you like and what doesn’t resonate so you can communicate your ideas clearly with your team.
Step Four: Set Your Budget
With the updates you need to make clearly identified through your site audit, you’re ready to set a budget. Remember that your website makes the first impression for your business and is a crucial way for new customers or patients to choose you over a competitor. A functional, beautiful, and SEO-friendly website can offer a significant return on investment.
As you set your budget, you will need to consider several factors that impact the final price. This can include:
- The number of pages you’re including on your site
- Functionality, like contact forms, photo galleries, and calendars
- Content writing hours
- Design hours
Step Five: Set Goals for Success
If you’re thinking about redesigning your website, you probably already have some goals in mind, like increasing the number of leads you receive or improving your search rankings.
As you move through the redesign process, set realistic and measurable goals. Focus on ROI while you identify metrics like your conversion rate or a goal for organic traffic. Choose a set time frame to measure and reach these goals after your redesign is complete.