Pediatric Dentist Marketing Agency

42% of people will leave a website if it doesn’t function well.

Web Design and Development

Pediatric dental offices can have a lot of fun when it comes to designing their website since their target audience is children. Rather than cold, professional designs like many other medical practices, our pediatric dental clients tend to have bright colors, fun design elements, and fonts that wouldn’t work better anywhere else.

With our professional designers and developers, you can create the website of your dreams that parents in your area will see that you’re committed to making your practice fun for kids, rather than the drab or intimidating offices so many of us are familiar with.

Google search ads can boost awareness by up to 80%.

Paid Advertising

While Google’s ads on their search page have their limits, one great benefit of running targeted ad campaigns for pediatric dentists is that, for just a few dollars a day, you will put your practice’s name (and usually location) in front of hundreds of new eyes even if they don’t click on your ad. This awareness pays off in the long term, especially when people do find your ad appealing and are taken to your awesome website to learn more.

Search Engine Optimization (SEO for Dentists)

As parents who are doing their due diligence, you’ll likely have many website searches in your area for highly specific procedures or requests, such as “how to calm a child at the dentist” or “Pediatric sedation dentistry” for those who have been through a negative experience before.

With our SEO services, we optimize blog posts and your informational pages on your website to capture those terms and draw people in to reassure them their prior experiences or anxieties can be accommodated for.

CRM

The key to lead management is keeping things organized and centralized. If you have multiple people answering the phones and recording information in different systems or spreadsheets, leads can easily fall through the cracks and feel like they’ve been ignored. DLM’s CRM can incorporate phone records, emails, contact form submissions, and even text messages to make sure everyone knows when interested parties are followed up with.

92% of people are more likely to make a purchase after reading a positive review.

Review Management

Perhaps one of the most important emerging aspects of running any business online is keeping your 5-star rating as high as possible and making sure no terrible reviews could turn someone away. While it might seem shallow, many parents check the reviews of pediatric dentists to see if anyone has had a bad time. This is why DLM Review allows your office to respond discreetly to these negative (or spam) reviews before they’re updated on your website.

Email and SMS Drip Automations

When people sign up on a contact form or give someone their email address over the phone, they almost expect a follow-up confirmation or welcome email these days. If that seems like an impossible burden for your office staff, don’t worry, because automation makes sending that initial text – and much more – something you won’t even have to think about. As soon as leads are entered into your system, they can be triggered to receive one or multiple emails or texts that you’ve pre-programmed to deliver at a specific interval. This ensures they feel welcomed and will continue to “hear” from you even if you’re not sending those emails manually.

EMR Integration for Revenue Reporting

By integrating with dentists’ EMR systems, we’re able to link specific patients’ lifetime revenue to the marketing materials they received and how they first contacted you. This tells you which marketing channels are actually resulting in revenue, and which ones you might consider either abandoning or re-thinking. We call this data-driven decision making, and it can make a huge difference for your practice’s financial health.

Email Marketing

Pediatric dentists and general dentists alike have the unique responsibility of seeing patients on an incredibly regular basis, but until that habit is fully instilled in your patients’ minds, they might be liable to miss a checkup here or there. This is where keeping tabs on appointment reminders via email and text after the fact is a powerful way to keep your retention rate high and no-show rate low.