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Get Influenced: Influencer Marketing with Julia – The Limelight Podcast: S04E03
In this episode of the Limelight Podcast, manager Julia returns to join hosts Chandler and Lauren as they dive deep into the world of influencer marketing and explore various aspects of influencer collaborations and brand strategies. The podcast breaks down notable influencer marketing campaigns, analyzing their effectiveness and impact, while debunking common misconceptions.
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Design 101 with Kenna – The Limelight Podcast: S04E02
In this episode of the Limelight Podcast, designer Kenna joins hosts Chandler and Lauren to explore the impacts of design choices on marketing effectiveness. They examine emotions associated with specific colors and their use by popular brands, evaluate recent rebranding efforts of well-known companies and discuss appropriate file types for various business scenarios. This informative and engaging podcast offers valuable insights for marketers, designers, and business owners on leveraging design in branding strategies.
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Algorithmically Correct: Website SEO with Devin – The Limelight Podcast: S04E01
In this episode of the Limelight Podcast, senior SEO specialist Devin joins hosts Chandler and Lauren to cover essential SEO strategies for 2025, including embracing AI, optimizing for Google Maps, and reputation management. They also discuss outdated practices to avoid, such as ignoring mobile optimization and using low-quality backlinks This episode combines expert knowledge, practical examples, and interactive segments to provide listeners with a comprehensive understanding of current SEO best practices and trends for 2025.
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SEO Mythbusters with Ryan Rogers – The Limelight Podcast: S03E09
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer welcome their Chief Strategy Officer, Ryan, to debunk common SEO myths. They tackle whether SEO is a one-time task, the importance of keyword variation, and if more content means better SEO. Ryan addresses the impact of social media on SEO rankings, the relevance of local SEO for all businesses, and the interplay between paid search and SEO. They also discuss AI's role in SEO and Ryan's top advice for small business owners. Tune in for expert insights on the hottest SEO topics.
View Podcast Season 3
Influencer Marketing – The Limelight Podcast: S03E08
In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer explore the world of influencer marketing, starting with a "Lemon & Lime" segment discussing celebrity cancellations. They define influencers, categorize them into micro, macro, and celebrity influencers, and discuss their impact on consumer behavior. The episode highlights the importance of aligning brand values with influencer content, tools for identifying the right influencers, and the pros and cons of working with micro and macro-influencers. Additionally, they provide insights into creating effective influencer campaigns, measuring success, and overcoming common challenges in influencer marketing.
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