If there’s one thing to know about successful businesses in 2022, it’s that email marketing is a must. Email marketing lets you send customized, branded content directly to your patients – especially those who fit specific demographics and have the highest chance of visiting or revisiting your products and services. Automated email marketing can do a lot – from sending out eblasts to newsletters to appointment reminders – but as with anything, it’s important to have the right tool for the job. There are a variety of different email marketing platforms available, and it can be hard to know which one is right for your needs. Here’s what to know about the leading email marketing platforms and how they can help boost your business.
MailChimp is one of the most well-known email marketing platforms on the market, and it’s typically the first one that small businesses choose. It’s well-known for a reason – it’s a solid option if you’re looking to begin exploring email marketing with an established brand but don’t want anything too elaborate. That’s because MailChimp offers some great basic tools like WordPress integration, landing pages, drip campaigns, analytics tracking, and a simple template editor. For a decent price, you can use MailChimp to create your own basic newsletters, manage contact lists, build landing pages, and generate reports. One downside? MailChimp-generated content tends to end up lost in the “Promotions” tab for Gmail users. It also recently stopped offering direct integration with Shopify – a big drawback if your campaign includes ecommerce.
Constant Contact is a decent option for basic email marketing, especially for practices who want something easy-to-use and streamlined. It comes with helpful tips at every step of the process and even offers a handy “check for errors” tool so you never miss a link or typo. Like MailChimp, it can easily integrate with most other marketing platforms and social media. However, Constant Contact falls behind when it comes to marketing tools like A/B testing, automation, and personalized product recommendations for customers. However, you’ll get the most value for your money with Constant Contact due to the sheer number of features available for your monthly cost.
Where Active Campaign shines is its automation. It allows you to set up a huge variety of powerful automation channels like sales follow-ups, dynamic content, and triggered campaigns. It’s also a great way to centralize many different tools like SMS, chatbots, and Facebook ads. It also offers thorough reporting and some of the best deliverability on the market. Unfortunately, all of this can come with a steep learning curve and higher price than most other email marketing tools. But, if you’re looking for one of the most powerful marketing tools in the industry, Active Campaign is a great choice.
When it comes to marketing campaigns, it’s hard to beat the experience of a medical marketing agency. At Digital Limelight Media, you can manage your email campaigns using our all-in-one platform, DLM Insight. Our unique CRM compiles your email lists, call records, and patient medical information so you have a centralized hub for planning, implementing, and assessing your campaigns. The additional benefit is that Insight is a single hub for all your other marketing tools, ROI tracking, and website analytics. It’s a digital marketing platform developed specifically for medical practices rather than a one-size-fits-all tool. Finally, for your costs, you get the expertise of our entire marketing team including email content writers, professional designers, and marketing specialists to help generate customized emails and guide your decisions for the biggest return on your efforts.
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